Dare Jennings is one of Australia’s global success stories. He is the founder of Mambo clothing, Phantom records and Deus Ex Machina, yet according to Dare, he has no business knowledge to share. So how do you create a cult brand that cuts across age and lifestyles? You don’t. You dare. You toss the rule-book and follow your instincts.
What started with stripping back and customising motorcycles in a gritty inner-west Sydney workshop - along with screen printing a few t-shirts - has morphed into the multi-faceted beast that is Deus Ex Machina turning over $60 million in apparel, accessories and dead-cool bikes as well as running publishing projects, recording deals, cafes, festivals and retreats from Sydney to Milan to LA to Bali. The cornerstone? Everything is built on coveted experiences.
Dare will share the secrets that took Deus from a boys-own adventure to an international empire without losing a shred of credibility.
He will be joined by his good friend James Valentine – jazz musician, author and host of Afternoons on ABC Radio Sydney. Expect a broad ranging conversation touching on politics, music, surfing, a few business insights, and of course, those bikes.
Duration: Approximately 90 minutes, no interval
City Recital Hall Member $35
Group (8+) $35
City Recital Hall Member $25
Group (8+) $25
A booking fee per transaction applies for this event as follows: Internet $6.60, Phone $8.25. There is no booking fee for tickets purchased in person at the City Recital Hall Box Office.
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Details are accurate at time of publication